Board Thread:Site Discussion/@comment-7862945-20160929191920/@comment-26402117-20161005190503

The universe is really centric to heroes, so famous heroes' names are more key. A large majority of the famous Pro Heroes have hero names that are much more known than the real ones, or people use the hero name exclusively in-universe.

I would agree that names should not be chosen necessarily by what readers search, although there's underlying reasons why readers may search for hero names.

Dragon Bone's suggestion is what I'd think of a as a simple elegant solution.